Founded in 2006 in California, Vu Televisions is the leader in the premium television segment and the largest seller of 4K TVs in India. With its own development lab for in hardware and software cold fusion in displays, Vu has been leading innovation in the premium television industry with 4K, QLED, Android and Large size displays.
Challenges
Vu Pixelight equipped with the new and much needed Cricket Mode setting, which uses a combination of optimised brightness and a variety of picture settings to highlight the cricket ball against any background that you might come across in a stadium, and all this in 4K resolution. the form of TVCs and online content.
Strategy
The cricket world cup was just around the corner, we wanted to harp on the enormous leverage it would give the brand. Using calculated & tactical digital strategies we created content in the form of videos, stories, teasers etc during the entire cricket season. A video was scripted & shot for the new feature & was advertised on all platforms, garnering huge tractions & sales on Flipkart.
Campaigns
Result
VU’s renowned Cricket mode campaign
5 Million+ views Exclusive tie up with Flipkart 8Cr sales via exclusive Flipkart sales in 10 days
Next
