Is a young and vibrant high street fashion brand.
Spearheaded by Bhavana Pandey, Nandita Mahtani and Dolly Sidhwani, the brand has been grown and nurtured in Mumbai.
They cater to the Bold, vivacious and demure woman of today.
Challenges
Across their social media presence. With the upcoming release of the Bollywood musical movie Gully Boy,
the brand needed a way to promote their tie-up in the perfect manner.
Strategy
Once we took over Love Gen's digital responsibilities, we took to social networking platforms like Facebook, Twitter and Instagram and joined the #GullyBoy hype, letting the audience know that something big was on its way in the form of teasers. The moment the brand unveiled the official Love Gen x Gully Boy collection at the Lakme Fashion Show, we covered the entire event live on social media for the brand's digital audience to witness. We created a Gully Boy x LoveGen collaboration ad in light of the launch, making sure it was displayed proudly across all of the brand's social media handles. We reached out to PVR for a collaboration in order to spread Love Gen's reach where the video ad was displayed across all PVR theatres in the country. Whenever a celeb was spotted in Love Gen's merch, we brought the same to their social media handles, tagging the celebs themselves and their most dedicated fan pages.
Campaigns
Result
Thanks to the coverage done by the social media team.
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